WORK LIKE A
DOG. BET LIKE
A WHALE.
WORK LIKE A DOG. BET LIKE A WHALE.
Innovation is high stakes hard work that just might pay off.
Your speed, focus and resolve will maximize the probability that it does.
My job is to help you move 10x faster and push 10x harder.
10x Journeys
& Innovation Services
Identify the right thing to work on, test the hell out of it, and drive it into existence.
Empowering innovation journeys from ideation to execution; actionably and measurably.
* all offerings are designed to be either stand-alone or sequenced across lifecycle; recommendations provided on request
Ideation →
Uncovering actionable ideas that drive future growth.
Idea Lab
Shark Tank
Grand Challenge
Validation →
Ensuring market need, product feasibility and model viability.
Venture Lab
Lean Launchpad
Rapid MVP (Hi-Fi UX)
Execution →
Working smart to transform vision into usable reality.
Venture Development
Fractional CPO
Micropreneurs
Startup Scouting
Strategic Innovation Roadmap →
Enabling teams to navigate a dynamic business innovation landscape over a 3-5 year term. We extract insights and co-create a tactical roadmap to address your business strategy and innovation goals.
10x Tools
& Innovation Stack
Empowering teams by harnessing best-in-class innovation and development tools. Streamline collaboration and business model validation, enhance idea generation, manage and drive implementation and transformation within your organization.
AI Toolbox
Innovation Cloud
Realtime Collaboration
10-Types of Innovation
prehype Copilot
Lean Canvas
Lean Landings
A/B Testing
Community Assets
Frontend NoCode
AI Lead Gen.
Best Pitch Deck Guide
Product Demos
PORTFOLIO CLIENTS
Idea Lab
Fuel an innovation epicenter; cultivating, refining, and championing a spectrum of ideas to drive organizational success.
Shark Tank
Build an intrapreneurial engine; pitch, evaluate and invest in new growth models generating ROI ≥ 3% annual revenue.
Grand Challenge
Catalyze problem-solving; tailor, assess, and endorse novel solutions to fortify business units and drive sustainable progress.
Venture Lab
A rigorous framework for refining novel opportunities towards scalable ventures with significant financial potential.
Lean Launchpad
A systematic approach to validating business ideas through rapid experimentation and customer feedback.
Rapid MVP
Accelerated testing of high fidelity designs though minimal viable products (MVPs) to validate demand and iterate on experience.
Venture Development
Propel vetted opportunities into scalable ventures through team resourcing, development and lean strategic execution.
Micropreneurs
Cultivate an internal 'gig economy', enabling efficient micro-task venture resourcing and employee experiential learning.
Startup Scouting
Identify and engage with early stage startups or technology SMBs for strategic partnerships or acquisitions.
Strategic Innovation Roadmap.
Strategic Innovation Roadmap.
Knowing what to work on, when to start and why it's worth it.
Knowing what to work on, when to start and why it's worth it.
Serving as a compass enabling teams to navigate the ever-evolving terrain of business innovation over a 3-5 year horizon. By extracting insights and collaboratively crafting a tactical roadmap, we address your unique strategy and innovation aspirations. Our plan is meticulously tailored to move your innovation organization towards sustained growth and leadership.
Get In Touch
& Let's Start Building
Ready to take the next step in innovation?Whether you're interested in exploring services or have a question, I'm here to assist you. Fill out the form and we'll begin your journey.
👋 Hi, I'm George
I like fixing things and building things. Things like ideas, products and companies.
I take pride in the process.
I value: reliability, progress, structure, a sense of urgency and wonder.
These drive how I work and how I live my life.
My aim is to understand the human experience of actions and reactions and how they tie together to create journeys. These journeys often conceal intricate opportunities, pathways for growth, and have led me to the work of innovation.
dogWhale embodies an ethos of being relentlessly dedicated to every task, while maintaining a clear understanding of calculated risk.
Working as hard as a dog. Betting big, like a whale in high-stakes gambling.
Portfolio Experiments
& Case Studies
Past projects shaping tomorrow's solutions. Market-testing new ventures, designing for lean MVPs, deploying high-touch innovation management capabilities.
Navigating Regulation:
Validating A B2B Healthcare SaaS Innovation with High-Fidelity Prototypes
PROBLEM
A startup in the medication management and healthcare sector aimed to validate a new B2B business model in a highly regulated market. With stringent regulations and complex customer needs, there was a crucial need to validate hypotheses using a high-fidelity product prototype.
ACTION
We spearheaded the development of a high-fidelity product prototype, meticulously crafting every detail for a robust UX analysis. We orchestrated targeted engagements with potential customers, conducting iterative testing and feedback sessions to validate hypotheses and refine the business model.
RESULT
By building and leveraging a high-fidelity product prototype, we successfully validated the B2B business model in the highly regulated healthcare market. Insights gained from customer interactions enabled strategic refinement, ensuring alignment with regulatory standards and addressing customer pain points effectively, setting the stage for deployment.
Tools Used:
Empowering Adherence:
Deployment of B2C Healthcare App with FlutterFlow
PROBLEM
A startup aimed to address medical adherence among patients with chronic illnesses through a B2C mobile app. With a complex user journey and time-sensitive needs, there was a pressing need to iterate on design and swiftly deploy the application to early customers.
ACTION
We conducted design tests to optimize user experience and functionality. Leveraging the no-code app builder FlutterFlow, we streamlined the app development process, rapidly translating design iterations into a functional product. This enabled quick deployment to early customers for real-world testing.
RESULT
Through iterative design tests and efficient deployment using FlutterFlow, the startup successfully launched its B2C mobile app. Early feedback facilitated further refinement, ensuring alignment with user needs and enhancing medical adherence support.
Tools Used:
Crossing the Atlantic:
Validating Expansion with Lean Startup Methodologies
PROBLEM
A US-based corporation, backed by a private equity group, aimed to expand into the European market. Uncertain of market demand, there was a need to conduct rigorous market analysis and validate their business model using lean startup and venture building techniques.
ACTION
Leading the initiative, we orchestrated a comprehensive market analysis leveraging lean startup methodologies. Through agile experimentation, we iteratively tested product-market fit, customer preferences, and scalability potential in the European landscape.
RESULT
By employing lean startup and venture building techniques, we validated market demand and fine-tuned our business model for the European market. Insights gleaned from the process enabled strategic decision-making, mitigating risks and ensuring a successful market entry with a tailored approach to meet European customer needs.
Tools Used:
Google Analytics
Meta Ads
Google Ads
Revitalizing Innovation:
Implementing an Engaging Innovation Management Platform
PROBLEM
A large corporation grappled with stagnant innovation due to disjointed processes and lack of employee engagement. With innovation scattered and uncoordinated, there was a critical need to centralize and invigorate the innovation pipeline.
ACTION
We spearheaded the implementation of an innovation management platform, serving as the front-end of the innovation funnel. Collaborating with stakeholders, we customized the platform to align with organizational goals, streamlined idea submission, evaluation, and implementation processes.
RESULT
The platform catalyzed engagement, fostering a culture of innovation across the organization. Centralized ideas and streamlined processes returned a surge in creative outputs, driving product enhancements and process improvements. The platform became a cornerstone for nurturing a dynamic innovation ecosystem.
Tools Used:
